Privacy Policy

Updated: Aug 2nd 2019

The Pier Hotel believe in being upfront and transparent with how we use your data. We comply with any data protection law which would be applicable to you and closely monitor regulations and policies, including the The General Data Protection Regulation (GDPR) (EU) 2016/679.

When you interact with The Pier Hotel, for example by submitting an enquiry or booking a stay, we may request that you provide us with personal data. This privacy policy tells you how The Pier Hotel collects personal information, why we collect it and how you can edit, change and delete your data. By using our site, you confirm that you understand and accept the Privacy Policy. If you do not agree to the terms of our Privacy Policy, please do not use our website.

The types of data we collect and why

The Pier Hotel processes personal data as the data controller, as defined in the General Data Protection Regulation (GDPR).

Visitors to our website

Legal Basis for Processing: Consent
Retention Period: No more than 26 months

When someone visits we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to monitor and track trends such as visitors to the site, so we can make improvements. This information is anonymous.

We also use cookies on our website. Cookies are small data files which the website places on your computer or mobile device when you first visit the website. They can help us analyse how well our website is performing so we can make improvements. They can also improve your browsing experience by suggesting recommendations based on your browsing history. You can control, manage, disable and delete cookies in your browser’s settings.

When you make an enquiry

Legal Basis for Processing: Legitimate Interest
Retention Period: As long as strictly necessary for the purpose in which it was collected.

If you make an enquiry on our website, we will collect and process your data to respond to your enquiry. This is likely to include your name and contact information. Your data may be shared between departments at The Pier Hotel to ensure your enquiry is responded to accurately.  You will have the option to opt-in to additional marketing communications. If you do so, your data will be retained for this purpose (please see email newsletters and offers below).

Subscription to our email newsletters and offers is completely optional. We never place you on an email list automatically – instead you will need to opt in to receive these communications, either by filling in our newsletter form or checking an opt-in box on an enquiry, booking or competition form.

We use a third-party provider, MailChimp, to deliver our email 


Legal Basis for Processing: Contract
Retention Period: As long as strictly necessary for the purpose in which it was collected.

When you make a booking either directly with us or through an Online Travel Agent or 3rd Party, we will collect personal data about you and other travellers in your group, including names, addresses, phone, email and payment details. We need this data to enter into a contract with you. If you provide us with details of other individuals included in a booking you must have the authority of those individuals to provide their personal data. We will use the information you provide us to contact you with reference to your booking. Your information will only be used for additional marketing communications if you opt-in to receive this.


Legal Basis for Processing: Legitimate Interest
Retention Period: As long as strictly necessary for the purpose in which it was collected.

If you make a complaint to The Pier Hotel we will process your data to respond to your complaint. Your data may be shared between departments at The Pier Hotel to ensure your complaint is responded to accurately.

Applying for a job

Legal Basis for Processing: Legitimate Interest/ Consent
Retention Period: As long as strictly necessary for the purpose in which it was collected.

If you apply for a job at The Pier Hotel, the information you provide will be used by the HR team and the hiring department in the selection process. After the selection process is complete, any data will be deleted unless you have specified that you wish your data to be retained for future job opportunities in which case it will be held by our HR department for future positions.

Other uses of your data

Legal Basis for processing: Legitimate Interest
Retention Period: As long as strictly necessary for the purpose in which it was collected.

We may process personal information for certain legitimate business purposes, which include some or all of the following:

  • Where the processing enables us to enhance, modify, personalise or otherwise improve our services/communications for the benefit of our customers
  • to identify and prevent fraud
  • to understand how people interact with our websites
  • to determine the effectiveness of promotional campaigns advertising

Whenever we process data for these purposes we will ensure that we always keep your personal data rights in high regard and take account of these rights at all times.

Processing your information

The Pier Hotel adopt security measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. Whilst The Pier Hotel will take all reasonable steps to protect your personal data from any data breach, we cannot guarantee the security of the personal data you disclose online or that no data breach will occur. We encourage you to help us by ensuring that any passwords you use are kept confidentially, and you log off when using a shared computer.

Storage of information

The Pier Hotel may store your personal data in the cloud. This means that your personal data may be processed on behalf of The Pier Hotel by a cloud service provider and could be stored in different locations around the world. An example of this is MailChimp for email newsletters.

Access to information

You have the right to request access to the information we have on you. You can do this by contacting us on We will make sure to provide you with a copy of the data we process about you. In order to comply with your request, we may ask you to verify your identity.

We will fulfil your request by sending your copy electronically, unless the request expressly specifies a different method for which there may be an administrative fee.

Information correction

If you believe the information we have about you is incorrect or you wish to change your subscription preferences, you are welcome to contact us, so we can update it and keep your data accurate.

Information deletion

If at any point you wish The Pier Hotel to delete information about you, you can simply contact us. Please be aware that some data is necessary for us to provide you with our service (for e.g. an upcoming hotel stay, a golf tee time etc). Therefore, if you have booked a service with us, please be aware that some personal details will need to be retained for processing your booking. This can be deleted post to your stay with us – please just request this.

Changes to this privacy policy

We keep our privacy policy under regular review. If we make any changes to our privacy policy we will add appropriate site notices to advise of the changes. We encourage you to periodically review this page for the latest information on our privacy practices. This policy was last updated on 02nd Aug 2019.

Contacting the data controller

You can contact us at any time to:

  •     Request access to information that The Pier Hotel has about you
  •     Correct any information that The Pier Hotel has about you
  •     Delete information that The Pier Hotel has about you
  •     Raise a complaint on how we have handled your personal data
  •     Ask any additional questions about The Pier Hotel’ collection and storage of data or about this Privacy Policy

The Pier, 
2 Bellevue Terrace, 

+44 (0)23 9282 3813